Advanced Marketing Strategy - Summer School

PROGRAM


Advanced Marketing Strategy - Summer School




Course Dates:
26/06/2017 To 30/06/2017


Cost:
EUR € 5200

Language of Instruction:
English





Marketing strategy has become one of the most complex areas within a firm. While its main role is to create value for customers and capture a share of that value for the firm, a number of changes in the market -new players, technology shifts, explosion of media and channels, hyper-connectivity, customer divergence, etc- have shaped an extremely complex scenario for managers and their brands


ARTICLES YOU MIGHT LIKE

RESEARCH

Building a Data-Driven Culture

VIEWPOINT

A Hybrid Digital Strategy Is Key

Why your company needs a hybrid online-offline strategy to win the digital disruption battle

VIEWPOINT

From Marketing Chief to CEO

VIEWPOINT

Preparing for Industry 4.0

RESEARCH

5 Key Drivers of Innovation



 
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