Discovery Tools - Program Overview

PROGRAM

Discovery Tools




Course Dates:
16/04/2018 To 20/05/2018


Cost:
USD $ 395

Language of Instruction:
English





Taught by practitioners for practitioners, this five-week course offers real-life examples to inspire your thinking and application of design principles. Expect to focus 5-8 hours per week on coursework.

Tim Ogilvie, CEO of Peer Insight, an innovation consultancy, and co-author ofThe Designing for Growth Field Book with Darden Professor Jeanne Liedtka, guides your exploration of the most effective design thinking tools available. In this course, you will learn to use tools from the field of human-centered design: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what theydo. You'll learn to recognize weak signals about unarticulated needs and capture overlooked ideas. Each week's lesson contains video instruction, practical applications and action ideas and do's and don'ts from professionals who've extensively field-tested these concepts.


ARTICLES YOU MIGHT LIKE

RESEARCH

The Future of Talent Management

BOOK REVIEW

Can Business Save the Earth?

New book proposes a systemic model for innovating our way to sustainability

FROM THE MAGAZINE

Developing Modern Global Leaders

VIEWPOINT

Giving Voice to Values

VIEWPOINT

Beyond Greenwashing



 
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