Becoming the Driver of Transformation in the Travel and Tourism Industry
Travel and tourism today is in a state of constant change driven by fewer barriers to travel, a global appetite to uncover new places to visit, and a desire to be connected. Travel and tourism leaders need a strategic management vision and an innovation mindset to thrive in this global industry. Wharton/JSF Travel & Tourism Innovation Program gives you a strategic view of innovation — where you can apply the latest thinking to create new business models, improve the travel experience, and open new markets.
Howard Kunreuther and Michael Useem show how companies are coping with disruption and offer profound insights on mitigating and managing risk