Marketing Communications

PROGRAM

Marketing Communications




Course Dates:
08/04/2019 To 09/04/2019


Cost:
CAD $ 1995

Language of Instruction:
English





Planning and Designing Integrated Marketing Communications

Almost all communications today are "marketing" communications. These messages work best when they are held together with a consistent strategy and style. This course will help you think about, create, manage and evaluate an effective marketing communications program that integrates multiple communication channels.

To get into the "full-immersion" mindset of the course, please complete the pre-reading/pre-work before coming to class.

 


ARTICLES YOU MIGHT LIKE

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Embracing Sustainable Business

VIDEO

Looking Over the Crest of the Hill

A Conversation with Bruce Wiesner, Associate Dean for Executive Education, UBC Sauder School of Business.

RESEARCH

Workplace Vigilante Syndrome

RESEARCH

Exclusion in the Workplace

VIEWPOINT

Exemplary Executive Education



 
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