Fundamentals of Marketing

PROGRAM

Fundamentals of Marketing




Course Dates:
TBC


Cost:
TBC

Language of Instruction:
English





Building the Foundation for Effective Marketing and 
Winning Brands

This course examines the fundamental concepts and skills of marketing, and the formulation of winning marketing strategies and action plans. Ideally suited for mid-level managers in any field, it explores the basic toolkit that marketers use every day to segment customer groups, differentiate products and services, communicate with customers, and create lasting bonds between brands and the target market.


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