VIDEO
Embracing Sustainable Business
PROGRAM
Building Brand Power
Achieve Growth through Effective Branding Strategies
Powerful brands exhibit increased customer loyalty and higher profitability. This course provides a systematic approach for developing and maintaining effective brands. The concepts explored apply to all types of brands and to businesses both large and small: consumer goods, services, B2B brands, government social marketing programs, etc.
UBC Sauder School of Business
Tel : 604-822-8400
ARTICLES YOU MIGHT LIKE
VIDEO
Looking Over the Crest of the Hill
A Conversation with Bruce Wiesner, Associate Dean for Executive Education, UBC Sauder School of Business.
DEVELOPING LEADERS QUARTERLY MAGAZINE AND WEEKLY BRIEFING EMAILS
Developing Leaders Magazine:
The Essential Leadership Quarterly
The Executive Briefing and Upcoming Programs
