VIDEO
Business and Exec Ed for Social Good
PROGRAM
Building Brand Power
Achieve Growth through Effective Branding Strategies
Powerful brands exhibit increased customer loyalty and higher profitability. This course provides a systematic approach for developing and maintaining effective brands. The concepts explored apply to all types of brands and to businesses both large and small: consumer goods, services, B2B brands, government social marketing programs, etc.
UBC Sauder School of Business
Tel : 604-822-8400
ARTICLES YOU MIGHT LIKE
VIDEO
Embracing Sustainable Business
UBC Sauder’s James Tansey and Justin Bull discuss sustainable business models, innovation, and the circular economy in conversation with IEDP
DEVELOPING LEADERS QUARTERLY MAGAZINE AND WEEKLY BRIEFING EMAILS
Developing Leaders Magazine:
The Essential Leadership Quarterly
The Executive Briefing and Upcoming Programs
