In today’s business the ability to develop innovative business models is an essential condition to maintain long-term competitiveness. In a more and more dynamic and complex market environment it is not sufficient anymore to build on innovation mechanisms that are limited to products and processes. The innovation of business models is the key element to transform innovative products into unique customer value.
This program has been developed to teach you the theoretical basis and methodical tools you need for Business Model Innovation as one aspect. However, the goal is to assist you developing an innovative business model prototype for your organization during this course. By this you get the chance to significantly drive business performance in your company.
A DIVERSE GROUP OF INSPIRING PEERS — The program is designed for senior executives and entrepreneurs who have the experience and capability to drive business model innovation in their team, their project, their business unit or company. In particular, it is aimed at executives in Innovation Management, Corporate Development, General Management and Sales & Marketing.