Understanding the Modern Shopper: Consumer Insights for Omnichannel Retailing

PROGRAM

Understanding the Modern Shopper: Consumer Insights for Omnichannel Retailing




Course Dates:
29/11/2017 To 01/12/2017


Cost:
CAD $ 2950

Language of Instruction:
English





Digital native shoppers have a new consideration journey, changing expectations and novel technology-based behaviors. Learn about the new scientific insights that inform this behavior in an “always-on” omnichannel retail environment. This program looks at new brain science data that deals with processes of the subconscious brain before they are altered by external social factors. The program provides tangible, practical ways to reconsider retailing practices, whether in physical, digital, or virtual media.


Schulich Executive Education Center, Schulich School of Business, York University



Tel : 1-800-667-9380



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