Strategic Marketing Management

PROGRAM


Strategic Marketing Management




Course Dates:
27/11/2017 To 01/12/2017


Cost:
CAD $ 4150

Language of Instruction:
English





Designed to give any leader a comprehensive understanding of the fundamental areas in the marketing process, this five-day program features nine essential areas of focus in marketing leadership that will put you at the top of your marketing game. Realize your potential in marketing concepts, market segmentation and choosing the target market, building a powerful brand, pricing strategies, channel strategies: design and management, marketing communications, and marketing strategy and planning.


Schulich Executive Education Center, Schulich School of Business, York University



Tel : 1-800-667-9380



ARTICLES YOU MIGHT LIKE

NEWS

The Data-Driven Mine

VIEWPOINT

Black Swan Events in Project Management

Schulich’s Doug Boebinger asks: Do project managers adequately prepare for unforeseen events and their consequences?

VIEWPOINT

Mastering Supply Chains

VIEWPOINT

Andragogy’s Emotional Element

VIEWPOINT

Problem Statements Solve Problems



 
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