New Product Development: The Complete Approach

PROGRAM


New Product Development: The Complete Approach




Course Dates:
TBC


Cost:
CAD $ 2595

Language of Instruction:
English





Evidence suggests that nine out of 10 product ideas fail in the market place. Yet new products and services are essential for your company's growth and survival. The new product development strategy of a company must be organized and controlled if it is to be effective. This seminar takes the mystery out of your new product development process and reinforces your learning with an interactive new product exercise.


Schulich Executive Education Center, Schulich School of Business, York University



Tel : 1-800-667-9380



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