Achieving Integrated Marketing, Sales & Customer Strategies

PROGRAM

Achieving Integrated Marketing, Sales & Customer Strategies




Course Dates:
22/02/2018 To 05/04/2018


Cost:
CAD $ 2950

Language of Instruction:
English





Explore a complete system for integrating marketing, sales and customer plans to break down functional silos and build profitable companies, products and services.

Any marketing or sales manager would agree that if you fail to plan, you plan to fail. Research shows that successful firms of all sizes succeed primarily because they develop superior marketing strategies implemented through flawless sales execution.

The goal of this program is to provide you with a set of straightforward tools and techniques to gather information on your customers and competitors, and develop appropriate marketing strategies to execute these strategies via your sales and customer plans.


Schulich Executive Education Center, Schulich School of Business, York University



Tel : 1-800-667-9380



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