Essentials of Strategy - Program Overview

PROGRAM

Strategic Account Management




Course Dates:
14/11/2016 To 16/11/2016


Cost:
EUR € 2700

Language of Instruction:
English





Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy sparring partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.  

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account management, and learn practical skills to instil your company with a culture of strategic account management. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to effectively drive the strategic account management plan forward in a practical way.


RSM - Rotterdam School of Management



Tel : +31 (0) 10 40 88 737



ARTICLES YOU MIGHT LIKE

NEWS

Envisioning Digital Strategy

RESEARCH

Managers’ Behavioural Integrity

4 ways to ensure middle managers get support from above to ‘walk the talk’ and align words with actions

RESEARCH

Managing Creativity in Organizations

NEWS

Ethical Leadership in Business

NEWS

Corporate Communication in the Era of Fake News



 
Close
Google Analytics Alternative