Marketing and Value Creation

PROGRAM

Marketing and Value Creation




Course Dates:
11/04/2018 To 13/04/2018


Cost:
EUR € 2750

Language of Instruction:
English





New businesses are offering radically different propositions, and technological developments are creating new opportunities for growth and driving the market. As a marketeer you must understand the power of marketing to deal with this successfully. This persuasive power adds value to new products and new markets. Only companies that create and capture real value can build and sustain their long-term positions.

Shared understanding of customer value

This three-day RSM Executive Education workshop provides you with an in-depth view of critical issues in marketing and value creation. You will focus on internal and external perspectives. Marketing is typically understood to focus on external factors such as customers and competition, but in fact building a shared understanding of how the organisation creates value for customers is crucial to longer term organisational performance. So how can your management skills boost your company’s marketing strategy?


RSM - Rotterdam School of Management



Tel : +31 (0) 10 40 88 737



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