Research by Gallup has shown that companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin.
Every organization is in the business of changing behavior. Whether you're trying to get customers to switch from a competitor, ensure compliance to standards, or accelerate decision making, every industry – both public and private – needs to facilitate behaviour change.
Despite this being a universal constant across the board, many organizations are not good at managing behaviour change. Human behaviour is complex, and without the right tools and information, it can seem irrational, unpredictable, and difficult to measure.
Over the course of two days, this program introduces you to insights from the science of behavioural economics and, more importantly, allows you to develop a process for thinking about how you can apply those insights in your own organization.
Rotman's Behavioural Economics in Action (BEAR) research institute conducts leading edge research in the field, helping organizations better understand how real people act so they can design better products, services and programs. This program is based on that proven research and methodology, providing hands-on experience so you can start applying what you've learned immediately upon returning to work.