As digital technologies continue to reshape industries, many companies are seeking large-scale digital transformation as a way to maximize results and get ahead of their competition. Enterprises are expected to invest nearly $2 trillion in digital transformation initiatives by 2022, yet research indicates that 70 percent of these initiatives will not reach their goals. To succeed in the digital economy, established businesses must develop and apply new technology and organizational capabilities.
“Being digital is not just introducing mobile apps for customers. It’s taking advantage of the opportunity to redefine a business – and possibly even an industry,” shares Jeanne Ross, Faculty Director of this program.
As one of the world’s top researchers in the challenges faced by senior-level corporate executives in adapting to, and implementing, new information technology in their businesses, Ross takes a deep dive into the five key dimensions of digital transformation, and how successful transformation can occur when systematically driven. These five dimensions form the foundational design principles for organizations seeking to leverage new technologies for innovation. The program also explores how business leaders can influence their organizational mindset to change deeply held, traditional practices.