Marketing Innovation

PROGRAM


Marketing Innovation




Course Dates:
06/05/2021 To 07/05/2021


Cost:
USD $ 4100

Language of Instruction:
English





You’ve created an innovative new product or service that could revolutionize your industry, but do you know how to successfully bring it to market? Are you prepared to assess market opportunities? Will customers readily understand the value of your innovation? This program is designed to provide executives who already have deep technical or functional experience with a thorough review of key marketing concepts as they relate to new innovations and new products. This course also covers new digital techniques and the evolution of marketing as a data-driven science.

 


MIT Sloan Executive Education, MIT Sloan School of Management



Tel : +1-617-253-7166



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WEBINAR

Multi-Generational Change Agents: New Leadership Lessons from Family Business

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The Curse of Knowledge: Why Experts Struggle to Explain Their Work

Senior Lecturer in Management Communication at MIT Sloan, Miro Kazakoff, explains why—even armed with insights based on sound data—leaders are still often failing to persuade their audience

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Business Model Innovation Meets Organizational Design

BOOK REVIEW

How to Compete with the Digital Giants

VIEWPOINT

A Double Helix Structure to Drive the Digital Economy



 
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