Companies today are facing a more and more global, complex and unstable market environment. As a Manager, how are you differentiating your organization from competition? What strategic options did you consider? Instead of looking for long-term strategic sustainable alternatives, many companies are focused on short-term profit maximizing. This situation generates a lot of pressure cascaded down from the Board of Directors to the Senior Management, from the Senior Management to the Middle Management and from the Middle Management to the individual employee.