Advanced Marketing Management

PROGRAM

Advanced Marketing Management




Course Dates:
04/12/2017 To 08/12/2017


Cost:
USD $ 9900

Language of Instruction:
English





Enhancing digital capabilities to drive your marketing strategy

The advent of digital technology has transformed the marketing industry. As a result, executives are being challenged by the C-suite to stay cutting-edge while simultaneously managing up-and-coming talent grounded in the digital world. This program equips seasoned leaders like you with the tools to gain a deeper understanding of how to implement new platforms and effectively plan an advanced marketing strategy that integrates new and tried tactics.

Led by Kellogg faculty and experienced practitioners that inform the top trends in marketing theory, you will explore how to develop value propositions that adapt to new technological trends, enhance your understanding of emerging opportunities to grow your capabilities and translate high-level aspirations into tangible initiatives you can lead successfully.


Kellogg School of Management, Northwestern University



Tel : +1 847-467-6018



ARTICLES YOU MIGHT LIKE

VIEWPOINT

How Women Can Win at Negotiations

RESOURCE

Customer Focused Insights

6 research-based articles from Kellogg’s marketing savvy thought-leaders

RESEARCH

Stewardship, Performance and Innovation

VIEWPOINT

Data Analysis – It’s a Human Issue

NEWS

Family Business Leadership



 
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