The profitability of a firm depends on its ability to identify, grow and retain customers. So why does customer relationship management remain such a poorly understood concept?
This insightful programme seeks to put that right. We’ll focus on how best to manage customer acquisition and retention for maximum performance. We’ll also explore innovative approaches to building a loyal customer base. This will include ways of nurturing trust and commitment, strategies to enhance your customer relations and how to communicate more effectively with your customers.