How market-focused is your strategy - and how do you use it? Is it a 'living' tool - do you and your management team refer to it regularly or is it a document done once a year then consigned to a shelf? Is it - and perhaps all the decision making in your organisation - based on facts or does the highest paid opinion tend to prevail? And finally, does the organisation believe in it or does it lack credibility?
This programme enables leaders to create strategies that are based on market-insight, that challenge and support the corporate strategy and ensure every individual can identify their role in the success of the business. It is underpinned by rigorous research, supported academically but always delivered from a practitioner’s point of view.