RESEARCH
Addressing Severe Uncertainty
PROGRAM
Marketing Through Social Media
Social media are more than a communication channel. How can they be leveraged fully and strategically?
The aim of this three-day program is to give managers a strategic overview of how social media can be leveraged to support B2C and B2B customers in their decision journeys. Participants will learn how to identify opportunities for encouraging, incentivizing, and managing the many-to-many interactions that take place on social media in a manner that creates and/or enhances value both for companies and customers.
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VIEWPOINT
Developing High-Potential Executives at Orange
Orange Business Services places its trust in HEC Paris to train its high-potential employees
DEVELOPING LEADERS QUARTERLY MAGAZINE AND WEEKLY BRIEFING EMAILS
Developing Leaders Magazine:
The Essential Leadership Quarterly
The Executive Briefing and Upcoming Programs
