Leadership 2030

PROGRAM

Marketing Through Social Media




Course Dates:
08/11/2021 To 11/11/2021


Cost:
EUR € 4500

Language of Instruction:
English





Social media are more than a communication channel. How can they be leveraged fully and strategically?

The aim of this three-day program is to give managers a strategic overview of how social media can be leveraged to support B2C and B2B customers in their decision journeys. Participants will learn how to identify opportunities for encouraging, incentivizing, and managing the many-to-many interactions that take place on social media in a manner that creates and/or enhances value both for companies and customers.


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