Strategic Marketing Management

PROGRAM


Strategic Marketing Management




Course Dates:
17/07/2018 To 18/07/2018


Cost:
USD $ 2000

Language of Instruction:
English





Strategic Marketing Management focuses on key marketing concepts such as go-to-market strategies and customer relationship management. In this course, you will learn to create and advise strategic marketing initiatives to increase your firm's awareness and customer value. Two tracks, a consumer focus and a business-to-business focus, are offered within the course to provide knowledge and resources around the marketing track that fits your business model and needs.


Emory Executive Education – Goizueta Business School, Emory University



Tel : (404) 727-6270



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A conversation with Goizueta Business School’s Professor J. B. Kurish

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Customer Focused Retail Strategy



 
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