PROGRAM

Strategic Marketing Management

Course Dates:

17/07/2018 To 18/07/2018

Cost:

USD $ 2000

Language of Instruction:

English

Strategic Marketing Management focuses on key marketing concepts such as go-to-market strategies and customer relationship management. In this course, you will learn to create and advise strategic marketing initiatives to increase your firm's awareness and customer value. Two tracks, a consumer focus and a business-to-business focus, are offered within the course to provide knowledge and resources around the marketing track that fits your business model and needs.