PROGRAM

Business to Business Marketing




Course Dates:
27/05/2019 To 29/05/2019


Cost:
EUR € 1900

Language of Instruction:
English





Goals 

  • To understand BtoB marketing as a valuable co-creation activity by the company and its customer
  • To measure the importance of the client representation  through actors influencing the purchase decision
  • To understand the interest of the risk-concept in organisations' buying behaviour
  • To measure the wealth of the segmentation concept for BtoB businesses

Emlyon Business School Executive Development



Tel : 33 (0) 478 33 70 98



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