MASTERS
Most of All a Learner
PROGRAM
Business to Business Marketing
Goals
- To understand BtoB marketing as a valuable co-creation activity by the company and its customer
- To measure the importance of the client representation through actors influencing the purchase decision
- To understand the interest of the risk-concept in organisations' buying behaviour
- To measure the wealth of the segmentation concept for BtoB businesses
Emlyon Business School Executive Development
Tel : 33 (0) 478 33 70 98
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