Businesses face technological and global shifts in regulation, technology, and customer expectations, requiring professionals to evolve and adapt in order to compete. The ‘digitization’ of business has radically transformed entire industries and spawned new ones, with breathtaking speed and complexity.
New technology often enables exponentially more information, presenting significant new opportunities as well as challenges to your organization. To harness the value of new information, you’ll need to understand how to leverage it in important ways:
How do you structure a massive quantity of data to use as a predictive tool?
How can you use analytics to address high-level strategic decisions such as market design or strategy in a networked economy?
How should trends in your business environment influence your decision to expand or downsize your business?
How much capacity should a service organization plan for a change in business practice?
This program will present state-of-the-art data and analytics methodologies and approaches to handle such managerial decision-making challenges.
Duke University’s Fuqua School of Business, Duke Executive Education
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