Marketing Strategy and Planning - Program Overview

PROGRAM


Marketing Strategy and Planning




Course Dates:
07/03/2018 To 08/03/2018


Cost:
GBP £ 2780

Language of Instruction:
English





This programme helps you to prioritise resources in challenging times and give you new tools and techniques for defining marketing strategies that deliver sales and profit growth.

It helps you to achieve the maximum business benefit by developing marketing plans that focus on sources of differentiation other than price such as your customers, hence protecting margins and growing revenue. By the end of the programme, you will have a step-by-step process for developing marketing strategies that really work and that achieve the organisation’s goals. You will be able to organise the planning process effectively and get buy-in from internal and external stakeholders.


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