There has been a worrying trend for Marketing to become increasingly tactical and less involved in strategic decision making. Few companies now have Marketing Directors at main Board level, where strategy is determined.
But, at Cranfield, we believe that Marketing has a critical strategic role and, done properly, can contribute enormously to organisational performance.
This course is for Marketing directors and leaders who share our values about putting Marketing back onto the strategic agenda.
Cranfield’s flagship Marketing programme celebrates its 27th anniversary and never has it been more relevant. Business must rediscover how to build new markets with innovative offers. The Marketing Directors’ Programme provides insight and practical guidance needed for such strategic directions. By the end of the programme, you will become a more effective Marketing Leader with the credibility and confidence to drive new growth opportunities, bolster innovation and lead customer-led change in your organisation.