This unique programme will show you how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic accounts.
At the end of the programme, you will have a strategic key account plan for a specific customer using the unique best practice Cranfield Value Planning template. At Cranfield, we have taken the lead in Europe for key account management research.
The benefits of Cranfield’s Key Account Management Programme
The programme benefits from getting the latest in Key Account Management (KAM) thinking due to Cranfield’s ongoing research in this area, and all tutors have a PhD in KAM. Delegates have access to a wide expertise in KAM and can also, post the programme, attend Cranfield’s Key Account Management Best Practice Club as a guest. During the programme there are also great opportunities for networking and exchanging best practice.