VIEWPOINT
A Pivot to Online with Long-Term Value for Executives
PROGRAM
Essential Management
Owner-managers of growing businesses are increasingly driven to work more effectively ON the business and less IN the business.
As a result, there is more pressure on senior teams to deliver business goals and targets; to drive day-to-day performance effectively. This programme provides new and experienced managers in growing businesses with the toolkit of skills needed to become commercially-focused, confident members of the senior team.
What you will learn
- Deeper understanding of the core elements of business management outside your own area of expertise.
- The ability to drive enhanced performance by effectively managing your time and the individuals and teams you work with.
- An understanding of how it’s done elsewhere.
- Opportunity to interact with senior managers from other ambitious growing businesses and benchmark good managerial practice.
- An action plan which underpins a commercially driven business case for a change you want to make to the business.
Core content
- Strategy
- Marketing
- Finance
- People management
- Personal effectiveness.
Cranfield School of Management
Tel : 01234 754500
ARTICLES YOU MIGHT LIKE
VIEWPOINT
Building a Cyber-Safe Business
Dr Ruth Massie on cyber as a leadership problem, as opposed to a technical problem, speaking at the latest Leadership Series event from Cranfield School of Management @Brand Exchange, London
DEVELOPING LEADERS QUARTERLY MAGAZINE AND WEEKLY BRIEFING EMAILS
Developing Leaders Magazine:
The Essential Leadership Quarterly
The Executive Briefing and Upcoming Programs
