According to a recent McKinsey survey, 86% of senior executives believe that innovation is critical, and 80% think that their business models are going to undergo significant threats in the near term. Yet only 6% report feeling confident about their organization’s ability to innovate.
Mastering Corporate Entrepreneurship is an online program that provides executives with the concepts, tools, and application opportunities to dramatically enhance the effectiveness of their efforts to create new businesses from within their firms.
The program is offered in three parts that can be taken individually or as a series and address the three central challenges of corporate entrepreneurship:
- How to find great ideas—ideation;
- How to develop those ideas into a business—incubation;
- How to launch this new business so that it can merge successfully with the corporate parent—acceleration