Introduction to Digital Media: Understanding Platforms and Content Executive Program

PROGRAM

Introduction to Digital Media: Understanding Platforms and Content Executive Program




Course Dates:
03/09/2018 To 12/10/2018


Cost:
USD $ 1989

Language of Instruction:
English





Media has changed significantly in the past decade. There are new verticals, new platforms, and new content sources. So how do media experts continue to navigate successfully in this ever-changing space? What are the industry dynamics, and how do you stay on top of the competition?

This program is designed for media professionals who want to better understand – in order to continue to compete within – the changing media industry. In Introduction to Digital Media (Online): Understanding Platforms and Content, Professor Miklos Sarvary will examine the businesses of the major media game changers – like Google and Facebook – as well as that of traditional media companies who have tried to adapt to the Internet era to learn from their mistakes and successes.

With this knowledge, participants will be equipped to make stronger decisions about their organization’s media strategy and tactics and better anticipate the next media moves in order to develop a sustainable competitive advantage.


Columbia Business School Executive Education



Tel : +1 (212) 854-3395



ARTICLES YOU MIGHT LIKE

VIEWPOINT

Complex Drivers of Employee Motivation

RESEARCH

Uncovering the Drivers of Gender Inequality

Columbia’s Mabel Abraham examines the root causes of the gender pay gap and the reasons why there are fewer women than men in senior management

VIEWPOINT

Embracing Change to Drive Innovation

VIEWPOINT

The Three Shifts of Leadership Mastery

VIEWPOINT

Intersection of Data and Human Experience



 
Close
Google Analytics Alternative