PROGRAM

Strategic Branding 2.0: The Cambridge Approach

Course Dates:

28/11/2019 To 29/11/2019

Cost:

GBP £ 2500

Language of Instruction:

English

A strong brand has been the primary strategic asset for firms, and therefore building a strong brand is becoming a central component of a firm's marketing strategy. However brand building is always a challenging endeavour, especially in the social media era, as it requires managers to have deep insights on consumer psychology, market competitive dynamics, opportunities and threats associated with social media, and their own organisational capabilities.

Please note that these programme used to be named Creating Winning Brands, and some materials may refer to it as such.