Digital technology continues to open new channels for communication, creating fundamental shifts in business dynamics. Digital is an exciting, dynamic and indispensable area of marketing practice; a critical enabler to business success.
To make sense of the changing landscape, senior marketing and general management leaders need to understand how digital marketing works, assess its strategic impact and learn how to manage it.
In this programme, you will discover approaches geared towards understanding how successful firms use digital tools, techniques and tactics to understand and interact with their customers.
You will understand how to capture value and develop marketing plans to achieve this. You will see how analytics and data could help you meet your marketing and wider business objectives.