Marketing Drivers - Program Overview

PROGRAM

Marketing Drivers




Course Dates:
TBC


Cost:
TBC

Language of Instruction:
English





During the program you will explore a business context shaped by globalisation, economic change, customer sophistication, competitor initiatives and other market forces. Through market analysis, you will see how customer insights are generated and turned into a competitive advantage. We explore segmentation through customer needs leading to the development of compelling value propositions. You will gain insights into practical pricing opportunities and address communication challenges in a world shaped by social media. With tools, techniques, live examples and best practices, this is a practical program for improving the marketing and customer focus of your business.

 


Ashridge Executive Education, Hult International Business School



Tel : +44 (0)1442 841026



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