WEBINAR
  • Finance

The Best Kept Secret About Profit

Cass Business School’s Danielle Lyssimachou shares her insights into the best kept secret about profit! A secret every non-finance leader should know

 

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Profit is probably the number one performance measure for most businesses. Businesses strive to achieve key profit targets on a regular basis to meet stakeholder expectations.

Many non-finance professionals believe that profit is a single point mathematical figure to which one arrives after lengthy recordings and computations. Others believe that profit is an unreliable figure, since accountants can find creative ways of manipulating it. The truth, however, lies somewhere in the middle.

With this in mind, Dr Danielle Lyssimachou, Associate Professor in Accounting, Cass Business School, used a revealing webinar to show how profit can be legally managed through accounting choice and judgement and explain that it is really a range and not the single point figure many believe.

View the webinar: 

In this webinar, we looked at how profitability can be managed through real business choices and accounting choice and judgements. Appreciating this fundamentally important concept will help you and your team manage the financial aspects of your business more effectively.

View the webinar to:

  • Learn what profit really means
  • Understand how accounting and finance involve legitimate choice and judgement
  • Improve your ability to review and assess financial information

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Also learn how the Cass Business School program Finance for Non-Finance Leaders led by Dr Danielle Lyssimachou, can:

  • Build your confidence in speaking the financial language of your business
  • Develop the financial competency to review financial dashboards and contribute in leadership meetings
  • Learn how to incorporate a financial impact case
  • Improve your ability to communicate financial priorities, measures and issues to benefit the business
  • Appreciate the ethical issues and responsibilities of the finance function

Dates: 13-15 November 2019 and 22-24 April 2020

Format: In-class study │ Location: London

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Together we extend business knowledge, we share experience, we extend connections. Together, we create personal advantage and business impact.





 
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