• Managing people

Shaping Organizational Culture

Join HR guru Dave Ulrich to learn how the right culture is about more than internal values — in a complimentary online seminar on 12 December


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Join Michigan Ross Professor and HR guru Dave Ulrich for an interactive seminar ‘Shaping the Culture — a Critical Factor to Business Success’.

Tuesday 12 December, 2017

4:00 pm - 5:00 pm GMT │11 am 12 pm EST


All registrants will receive a recording of the webinar

Peter Drucker’s famous quote “Culture eats strategy for breakfast” has led to a deluge of management books and much heart-searching around defining corporate culture.

Clearly the success of a strategy depends less on the plan than on the collaborative mindset of the people implementing the plan, but success also depends on the recipients of the plan — the customers. So, a satisfactory breakfast depends on the culture of the organization being aligned with its customers and other stakeholders.

What can HR professionals do to build this thinking into their organizations?

In this online seminar Dave Ulrich, one of HR’s most influential thinkers, will share his thoughts and insights on building the right culture.

Although integrity, trust, and transparency are essential prerequisites, organizational culture is not only about internal values and behaviours. Professor Ulrich will explore the idea that leaders should begin to define an ideal culture by asking, “What is the shortlist of what we want to be known for by our best customers?” This question shifts the focus of culture towards external promises and identity, ensuring that customers and employees have a shared mindset about this desired culture. 

To learn more, join this stimulating and insightful presentation on Tuesday December 12th, and explore specific actions you can take to lead sustainable culture change that prepares your organization to win.

During the session, Dave will discuss:

  • The business case for why culture change matters
  • What exactly do we mean by culture?
  • Tools to recognize culture as a brand
  • How to get buy-in on a desired culture
  • The four steps to institutionalize culture


The next session of Michigan Ross’ acclaimed Advanced Human Resource Executive Program is run 12-23 March. In this short video Dave Ulrich, co-director Dick Beatty, and several past participants described its benefits:

Corporate cliches are for yesterday’s business. Today's business calls for a new kind of leadership, one that sees beyond yesterday’s cliches and creates meaningful change, the kind of change that yields long-term, sustainable results.

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