In this webinar from IEDP’s sister site Ideas for Leaders, Dilip Soman takes a dive into some of the key elements of how people make decisions, explaining “choice architecture” and the psychology around “choice, money and time” and looks at some prescriptions for how to master “the last mile” - the mile in which customers engage and choices lead to action.
CLICK HERE TO VIEW THE WEBINAR RECORDING
This webinar was broadcast and recorded on 5 August. The recording lasts 47 minutes (approximately 25 minute talk + Q&A).
Read Dilip's recently published book: The Last Mile: Creating Social and Economic Value from Behavioral Insights, Dilip Soman, published by Rotman-UTP Publishing, ISBN 9781442650435