The SWITCH Action Learning Program, run by emlyon business school and the Airbus Group for the past 5 consecutive years, is about spreading entrepreneurial spirit and building an action learning ecosystem along with partner companies. Large companies, SMEs, NGOs, from all different industries and sectors have benefited from the knowledge and experience of senior Airbus managers who have helped lead company or business unit transformation.
During the program partner companies invite senior managers from Airbus to share practices and jointly improve performance in a win-win dialogue and meeting of minds. After the partner company has defined a strategic issue (e.g. business model redefinition, scaling-up to reach global markets, innovation, etc.), a team of 4-5 Airbus senior managers and a project manager from the company come together to investigate, dialogue and share solutions.
Nothing proves the effectiveness of executive education so well as when a client returns for more. In the case of the SWITCH program at emlyon business school, Airbus has now committed to a minimum of a further 3 year engagement with the business school. The benefit of this long-term relationship is that in co-creating this innovative program the school and the client have been able refine and develop it with experience.
“Participating in this program was a very positive experience for our company which developed a large organization vision of our work. It was also a very positive experience for the Airbus team which was totally immersed into a start-up environment. It discovered other ways of working and other ways of approaching innovation.” Maël Ezzabdi, The Cosmo Company
And now, in its 6th iteration, emlyon proposes to push the SWITCH program even further in terms of pedagogical innovation.
More than 100 projects have already been realized by the team of managers from Airbus in more than 90 partner companies. Important achievements in terms of business transformation have resulted.
There is no charge for partner companies. But their participation in the program does require a strong motivation to commit to a cooperative pedagogical process, being open to new ideas, and willing to open doors and data (subject to signing an NDA). The process requires 4 half-days of face-to-face meetings over a 10 month period supported by additional virtual exchanges (project work).
The SWITCH program might be for your company if:
- You are the manager of a company or a business unit and you would like to challenge your corporate strategy?
- You do not have enough time to transform your business and think of new avenues for diversification?
- You want to introduce a more innovation-based culture in your company?
If you or somebody in your organization would like to know more:
CLICK HERE FOR INFORMATION ON THE SWITCH PROGRAM
Or please contact Sébastien Didier: firstname.lastname@example.org
Click DOWNLOAD THIS RESOURCE above to read an in-depth article about the SWITCH program from IEDP