Executive MBA Goes Digital
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Executive MBA Goes Digital

Why and how HEC Paris have developed a digital component to their EMBA program



Friday 12 May 2017

 

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Taking an MBA several years into a management career, when real world experience and personal achievement have come to bear, can be extremely rewarding both for the individual and for the organization they are working for. Which explains the growing appeal of the Executive MBA (the EMBA).

There is however a paradox: By the time the experienced executive – typically a manager or functional specialist with around 10 to 15 years of experience – is most able to benefit from an EMBA he or she is almost always under huge time and commitment pressure in their work and in their personal lives. They need the EMBA experience to help them step up into senior leadership roles but cannot really afford the time.

This has in the past led to the call for fast-track and accelerated courses. Such courses may offer a certificate but they cannot replicate the academic input, learning experience and knowledge implied by a full MBA, nor will they offer very much benefit in terms of strengthening the employer’s competitive advantage.

Today advances in digital technology offer the promise that higher education at all levels can become more user friendly, less time consuming, and more convenient – so can digital provide an answer to the EMBA paradox?

A further question also needs to be asked – how should themes of digital innovation and transformation be incorporated into the core content of an EMBA program?

To answer these questions and to help reshape their highly regarded Executive MBA for the future, HEC Paris recently conducted an illuminating internal debate about the pros and cons of online learning. This debate which is presented here, in Q&A format, as a white paper offers valuable insight into how online executive learning is being developed and into the lasting value of the EMBA per se.

For HEC Paris the answer to the second question was that digital transformation as well as entrepreneurship, increasingly regarded as a key business success, both needed to be woven into the core of their program. 

The resulting EMBA at HEC Paris now covers leadership, entrepreneurship, strategy, change and innovation as well as strengthening participants understanding of core business functions such as marketing and finance, and is firmly set in the context of the digital era.

Click here to Download this Resource to read the White Paper: Changing Executive MBA: The Digital Content Debate.


HEC Paris, a leading global institution





 
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