Customer Insight Tools

The all-star faculty who teach this highly interactive program will equip and inspire you to use customer insight to position your organization ahead of the pack. Whether you’re a B2B or B2C business, you’ll learn how to ask the right questions — and make the right decisions — for crafting a winning marketing strategy and gaining a sustainable competitive advantage.

In engaging lectures, lively discussions and collaborative exercises, you’ll acquire the right blend of qualitative and quantitative tools to uncover powerful insights into customer needs and perceptions and how to cultivate a meaningful relationship with your customers. You’ll leave the program equipped to transform your company’s effectiveness in the marketplace.