Blue Ocean Strategy

INSEAD Blue Ocean Strategy offers a new perspective on strategy formulation and execution. Delivered by world-class faculty, this programme will teach you how to apply the theory created by INSEAD professors W. Chan Kim and Renée Mauborgne. In implementing the tools, concepts and frameworks of Blue Ocean Strategy, you will learn to create ‘blue oceans’ of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy. There is also a strong emphasis on learning how to apply Blue Ocean Strategy to real business situations in order to help your business break away from the competition and achieve strong profitable growth.

An important part of the programme is the opportunity for you to immediately start applying Blue Ocean Strategy to analyse your own organisation’s strategic challenges. In addition, to enrich the learning experience, you will provide feedback and ideas for other participants, as they search for their own ‘blue oceans’.

INSEAD Blue Ocean Strategy enables you to discover strategic moves – termed ‘Value Innovation’ – which can create powerful leaps in value for both the firm and its customers, rendering rivals obsolete and unleashing new demand.