The Global CCO: The Global Chief Communications Officer

In a social environment where society expects companies to play a greater role in the management of the most relevant challenges affecting citizens, the Chief Communications Officer should guarantee that his or her organisation is conscious of the importance of managing these expectations, and the impact appropriate management of the agendas shared between business and public administration. A unique opportunity for professionals in charge of communications and management of intangible assets to strengthen their skills and develop the needed knowledge to successfully confront the new "reputation economy".