Marketing Programs

Marketing Programs are offered widely by executive education providers. Being a functional discipline there can be significant differences between the content of programs offered by business schools and EDC’s (commercial “executive development centres”).

The university backed business schools will offer participants more research-based programs with content built around long-term analysis of markets and behaviours. These programs can be very revealing for participants and enable them to understand the sector with much greater depth. This in turn creates benefits in allowing them to create strategies more finely tuned for specific products, sectors or geographies.

EDC delivered marketing solutions will tend to be more application driven. The program content being built around specific organisational needs and more tailored company-specific solutions.  Which solution is more appropriate will depend on the organisations needs.

A selection of programs offered by business schools on this site include:

• Building a Customer Centric Organisation at Instituto de Empresa (IE Business School)

• Customer Focused Marketing: The Key to Unlocking Profits at London Business School

• Managing Customer Relations for Profit at Kellogg School of Management

• Marketing Consumer Goods in Asia at INSEAD

• Pricing Strategies and Tactics at Kellogg School of Management

• Product Marketing Strategies for Impact at Judge School of Business, University of Cambridge
  

IEDP has full details on over 1000 executive development programs offered by the world's leading executive education providers on our unique searchable and FREE database. Search for your ideal marketing development solution  by keyword, subject/topic, location, dates, price or any combination of these to identify appropriate solutions for your organisation's needs.