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Customer Focused Insights

6 research-based articles from Kellogg’s marketing savvy thought-leaders

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Servitization A Model for Growth

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Vermeer’s Blue Ocean Thinking

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Data Analysis – It’s a Human Issue

PROGRAM NEWS

Strategic Marketing Analytics

From data-driven insight to customer-centric action – improve your marketing strategy

RESEARCH

Value Creation from Big Data

WHITE PAPER

Data-Driven Marketing Strategies

RESEARCH

The Power of Compliments

How to Use Positive Feedback to Motivate Staff as Well as Customers

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Digital’s Commercial Imperative

WEBINAR

Will 1 in 3 CMOs Be Fired this Year?

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Big Data – Beyond the Hype

PROGRAM NEWS

Mastering Marketing and Sales

Developing sales and marketing executives fit for the future

RESEARCH

Endorsements on Social Media

RESEARCH

Customer Focused Retail Strategy

RESEARCH

CEO Activism and the Bottom Line

Should CEOs Speak Out on Social Issues?

RESEARCH

When Customers See CSR as a Negative

VIEWPOINT

5 Enablers of Big Data Driven Strategy Execution

BOOK REVIEW

Digital Transformation and the Human Touch

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3 Commandments for Customer Engagement

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Who Should Lead Digital Innovation: CMOs or COIs?

CORPORATE PRACTICE

Building Innovative and Customer Centric Leaders

Owens Corning develop a custom program with UNC Executive Development

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A Conversation with Marion Debruyne

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Marketing Mentors Needed to Develop Talent

BOOK REVIEW

Ways to Get Business Results from Big Data

VIDEO

Servitization Comes to Staffordshire

VIDEO

Big Data – What’s It All About?

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Predictive Analytics – The Future for Retail

In a recent article, Indian School of Business’ Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’.

RESEARCH

Corporate Reputation Management and Measurement

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The Art of Managing Reputational Risk

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Are You Competing in the Reputation Economy?

RESEARCH

Great Customer Experiences

Designing experiential services so customers remember the best parts

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The Sad Demise of the Chief Marketing Officer

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Brands: Managing Your Most Valuable Asset

RESEARCH

From Rumour to Fact - A Question of Certainty

Lessons on managing communications more effectively from Apple and McDonalds

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The End of Budgets and Plans

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