Innovative inclusive businesses, as opposed to governments, NGOs or philanthropists, are best placed to provide solutions to the massive global challenges – social and economic – faced by the 21st Century. Albeit partnering successfully with these other important actors is critical.
To operate as effective social entrepreneurs or intrapreneurs, leaders need both to understand the ecosystem of an inclusive business so they can create alliances inside and outside of their organization, and to understand how to align social and environmental issues with their corporate strategy.
The HEC Paris Executive Education program, ‘Inclusive Business and Value Creation’, addresses this need and offers essential support. The program delivered in South Africa and France is endorsed by the Chair in Social Business, Enterprise and Poverty which is run in partnership with Danone, Schneider Electric, and Renault.
“By simply capitalizing on core strengths and knowledge, companies and entrepreneurs can engage in an emerging business model that will enable them to create - and demonstrate - real, sustainable social impact in society." Professor Mohammed Yunus, Nobel Peace Prize, Co-president of the HEC Paris Social Business/Enterprise and Poverty Chair
Two takeaways from this program are: first an appreciation of how organizations can develop innovative business models that make goods and services more affordable for people at the ‘base of the pyramid’; and secondly an understanding of the key success factors and obstacles to effectively implementing inclusive business projects.
The program enables social entrepreneurs, senior managers and executives of large private organizations to gain a unique interdisciplinary perspective of how to best align social values with their own corporate strategies, to conduct ethical business overseas, and create social and sustainable change. It explains the role international aid agencies, governments, impact investors and NGOs, can play in encouraging sustainable economic development, and learn how they can best collaborate with these actors to create a larger impact.
The programme is run by Frédéric Dalsace, HEC Paris Associate Professor of Marketing and Dr Sabrina Djefal, Executive coach in Leadership, with support from Ashoka, the first global network of leading social entrepreneurs and Hystra, a consultancy specialized in inclusive businesses.
The program is designed for participants who have typically 15 or more years of management experience and are part of the team determining the strategic direction of their company. After completion of the program, participants become part of a pioneering global network of ‘change-makers’ which connects global businesses with leading social entrepreneurs, and provides access to project tutoring.
These are the topics covered:
TOPIC 1: INCLUSIVE BUSINESS MODELS
Shared value creation models, innovation in business models, marketing and distribution strategies for the Base of the Pyramid, scaling-up inclusive business.
TOPIC 2: THE ECOSYSTEM OF INCLUSIVE BUSINESS PROJECTS
Key players for inclusive business, social entrepreneurship insights for inclusive business, financing models for inclusive business.
TOPIC 3: LEADING CHANGE
Managing change and fostering intrapreneurial skills, aligning your organization behind your goals, crafting strong coalitions for change.
‘Inclusive Business and Value Creation’ is run in South Africa from 22 May 2017 and in France from 3 October 2017.