Market Driving Strategies


Why study Market Driving Strategies at London Business School?

This programme examines how companies can cultivate successful market-driving innovations and increase value to their customers. It explores how driving the market forward - rather than letting the market drive you - can reap greater rewards than the 'customer is king' model so commonly accepted by enterprising companies.


Why choose this programme?

Offering a new paradigm in strategic marketing, this programme explains how you can educate customers to understand the leap in benefits that a market-driving approach attains. Helping you seek out vision and identify opportunities where others do not, it will enable you and your company to unleash market-driving innovations within your industry.

Key themes explored in the programme include:

identifying overlooked customer needs
reinventing the marketing mix
delivering a leap in customer value.


Who is this programme for?

Market Driving Strategies is designed for professionals wanting to learn how to develop innovative marketing strategies to drive their company and industry forward. The programme is of most value to people who are responsible for developing a company's own marketing strategy, such as:

senior marketing practitioners
general managers
leaders of dynamic companies.

Companies that have benefited from Market Driving Strategies:

American Express
BT
Cisco
DaimlerChrysler
Emap
HSBC
Jack Morton Worldwide
KPMG
Orange
Timberland
WPP.