Customer Focused Marketing: The Key to Unlocking Profits

Provider:

London Business School

Subject:

Marketing & Sales - Customer Relationship Marketing
Marketing & Sales - Customer Services
Marketing & Sales - Marketing

Language of Instruction:

English

Locations of Course:

(Regents Park) - London, United Kingdom

Course Dates:
(DD/MM/YYYY)

03/06/2013 To 07/06/2013

Cost:

GBP £ 6,300

Further Information:

Course Description

Leveraging deep customer insight for competitive advantage

How well do you really know your customers?

In the current market, organisations are necessarily focusing on cost cutting efficencies to deliver to the bottom line. Yet long term value must be sustained by building the top line.

The central theme of Customer Focused Marketing: The Key to Unlocking Profits is how you can make your organisation truly 'customer centric' - how you gain deep insights about your customers and leverage them strategically and operationally for a competitive advantage.

Why choose this programme?

Customer Focused Marketing: The Key to Unlocking Profits teaches participants to:

design, execute and evaluate customer-focused marketing strategies
create integrated solutions across functional silos
differentiate your self across all touchpoints
capture long-term value from customers.

Key areas explored in the programme are:

building a customer focused organisation
results-driven marketing
customer value-based innovation
strategic brand positioning
planning for organic growth
competing on customer experience
customer profitability management
value pricing
defensive marketing
marketing as strategy.

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