The information below is based on the program offered in 2008, and does not reflect potential changes to faculty and course content for the 2009 course.
By exploring the critical interface between law and business, Strategies for Protecting and Monetizing Intellectual Property provides a comprehensive understanding of the skills and tools required to transform an intellectual asset into a commercially viable product that generates financial returns. By studying the range of strategies used to monetize intellectual property, you will discern which approach is most appropriate for your business.
What You Can Expect
From patent pools and cross-licenses to standard-setting organizations and strategic alliances, you will gain a holistic view of the marketplace, its various players, and the different strategies that can be utilized to bring a discovery or idea to market. The result is that you will become prepared to protect, manage, and exploit your intellectual property assets.
Your Course of Study
Through interactive, real-world case studies, lectures, and working sessions, you will gain an in-depth understanding of the crucial areas that hold serious implications for companies that seek to increase the value derived from intellectual property management. As a result, you will emerge with new insights into the steps required to align corporate resources around your intellectual property strategy.
Who Is Right for the Program
Designed for executives who are responsible for intellectual property protection, development, licensing, and marketing—including individuals who oversee R&D, corporate development, business strategy, and product development—this leadership training program provides participants with actionable strategies for leveraging intellectual property to attain competitive advantage.
